25 June 2020
Here is an example of some of the initial offers, with more to be announced by participating retailers on their websites and/or social channels. Terms and conditions will apply and will be communicated by individual retailers. If you have any questions about an individual retail offer, please contact the retailer in question.
First Responders Day is the industry’s way of thanking Australian medical and health workers, police, and firefighters for their hard work and dedication in keeping us safe.
About First Responders
First Responders Day takes place in retail stores for one day only on Thursday, 25 June 2020. This event encourages retailers large and small to combine their efforts and thank first responders for their courage, commitment, and contribution during the COVID-19 crisis by offering a special discount to these workers at all participating Australian retailers.
First Responders can visit the website or social media channels of their favourite stores to find out more about the discounts. Be sure to check the details on the website of each participating store as offers will vary from store to store.
Purpose of the
This ARA initiative in partnership with its members and strategic partners is part of the wider retail recovery campaign developed by the ARA to create a sustainable retail recovery,
by helping consumers to feel safe, welcome and excited about their renewed
This offer is only available to First Responders. First Responders include medical and health workers including doctors, nurses, paramedics, and ambulance staff, policemen and women. We are also extending the offer to firefighters, as an acknowledgment of their work during the Australian Bushfires. We ask that First Responders bring a Photo ID which shows their work identity. Alternatively, they can shop in their work uniform.
Customers and retailers are reminded that social distancing measures still apply,
and the 1.5 metre rule should be adhered to while shopping in-store
Important note: Due to AFP policy, AFP Members will need to identify themselves using their association card or a digital/printed First Responders Day email from the Australian Federal Police Association (AFPA), rather than their AFP photo ID or police uniform. Please advise all staff that this form of identity will be used for AFP members.
Thank you to our strategic partners TBWA and Fabric Agency for contributing to this initiative.